'Cleanse It' Anti-Yellow Shampoo (300ml)

The Anti-Yellow Range works to keep blonde hair bright, healthy, and free from brassy tones. The shampoo, conditioner, and leave-in spray are formulated with Violet Ash Pigment to counteract yellow tones, while Meadowfoam Seed Oil provides moisture and shine, and Sunflower Seed Oil helps prevent colour from fading.

85% agree the range maintained the hair's colour for longer than usual.*¹

Why You’ll Love It:

Part of the Anti-Yellow Range, this violet-pigmented 'Cleanse It' Anti-Yellow Shampoo is your go-to for keeping blonde hair cool, bright, and free from brassiness between salon visits.

Formulated with a blend of tone-correcting pigments and nourishing oils, this Anti Yellow shampoo (also known as purple shampoo) gently lifts dullness while hydrating and protecting your colour — giving you that fresh, icy blonde look without compromising on softness or shine.

Key Ingredients:

• Violet Ash Pigment
  Neutralises yellow and brassy tones to restore a cleaner, cooler blonde. Helps maintain that freshly toned look between appointments.
• Meadowfoam Seed Oil
  A deeply moisturising oil that boosts shine and smoothness — especially great for dry or processed blonde hair.
• Moringa Seed Extract
  Known for its conditioning and strengthening benefits, helping to protect both normal and damaged hair.
• Sunflower Seed Oil
  Offers UV protection and helps reduce colour fade, all while adding softness and shine.
  

Formulated without parabens or sulphates.

How to Use:

• Apply evenly to damp or wet hair.
• Lather well and rinse thoroughly.
• Repeat if needed.
• For extra toning, leave in for 1–3 minutes before rinsing*.

*The longer you leave it in, the stronger the toning effect — results may vary based on your hair type and colour.

Follow with Voduz ‘Condition It’ Anti-Yellow Conditioner for the best results.

Real Results*²:

• On virgin hair the shampoo and conditioner reduces yellow tones by 50% after 1 application
• On bleached hair the shampoo and conditioner reduces yellow tones by 77% after 1 application
• The spray enhances shine by 78%
• The spray reduced frizz by up to 44%
• The spray contains built-in heat protection up to 230°C

*²Instrumentally tested

*¹Based on an independent consumer study with 109 participants (male and female) over a 2 week period.